A very mediocre goal to just make a batch and see if people would buy this thing, and literally, within the first 24 hours, we raised that $4,000 bucks and within the first month, we raised half a million bucks. Toby: That was a really freaky adventure, because we had one prototype at the time, and this was a Friday afternoon. One of the bigger, one of the key validation points was probably about a year into the Wipebook journey, when we launched a Kickstarter, and that’s when we really, truly validated sales at that point. We just basically went out and got feedback to see, for example, if the education space liked it, if engineers and techies liked it, or if the arts people liked it, and just kept moving on from there. We formulated a simple business model canvas, and then we … Where we defined our targets and all the other stuff that goes with the canvas. How did you make sure that there were other people out there that had the same problem before you went any further with creating this business?įrank: I think one of the infancy of validation was in this entrepreneurship class. What did you guys do to validate this? It’s obviously a problem that you had. I met Toby in a class during our Masters, and it was an entrepreneurship class actually, and our prof said, “Pick a very simple idea that you can validate your idea.” We settled on the Wipebook and started it from there, essentially.įelix: Looking at the product now, it makes a ton of sense to have a product like this, but I’ve never seen something like this exist until coming across your business. I don’t like to commit ideas down, I like that erasability, and so I would walk around in all my classes with this laminated notebook, and people thought it was weird and bizarre. We both went to the University of Ottawa, and essentially, I had this weird phobia that I hated writing things down permanently on paper. Where did the idea come from? How did you guys come up with the idea of … To solve this particular need?įrank: It’s a pretty funny story, actually. We produce a wide variety of different products like notebooks and flip charts and really, it’s a really cool, iterative, brainstorming tool for techie people that like low tech solutions, as well.įelix: Very cool. We’re essentially a producer of paper that erases like a white board. Can you give us a little more details on some of the flagship products that you sell?įrank: For sure. I talked very briefly and gave you a brief introduction about in general the products that you guys have to offer. Wipebook is zero waste office gear for those of us that have to write stuff down, which started in 2013, and based out of Ottawa. Why you should not say yes to any and all buyersįelix: Today, I’m joined by Toby and Frank from Wipebook.
#Shopify movealong how to#
How to evaluate your product-market fit.What the "Business Model Canvas" is and how to use it to design a business.One of the litmus tests for me was showing up at a Toastmasters and giving the spiel on the product and I remember one individual going, "Do you have any samples?" Tune in to learn Toby Maurice and Frank Bouchard are the creators of Wipebook: zero waste office gear for those of us that have to write stuff down. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who started selling a barebones version of their product and how it prepared them for their Kickstarter campaign. It turns out your job gets a lot easier when you actually go through the motions of selling your products first, before you launch your crowdfunding campaign. A Kickstarter campaign can help you turn your business idea into a reality, but you still need to sell the concept in order to win over backers.
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